Luke David Donnelly

Luke David Donnelly

Digital Content & Customer Experience Professional

I bring together user-centred design thinking, hands-on customer service experience, and a genuine passion for making digital services accessible to everyone. With a Professional Diploma in UX Design and three years delivering customer-focused solutions at Radenite, I understand how people interact with digital platforms — and how to make those interactions better.

UX Design Digital Content Customer Service Social Media Accessibility CMS Management

What I Bring

Digital Content Creation

Experienced in creating user-focused web content, managing CMS platforms including WordPress, and producing engaging digital and print materials. Skilled in maintaining websites that are accurate, accessible, and aligned with organisational identity.

Customer Service Excellence

Three years of front-line customer service at Radenite, handling enquiries, resolving concerns, and ensuring every interaction builds confidence. I understand how to engage with diverse audiences and make services genuinely accessible.

UX & User-Centred Design

Qualified UX Designer (University of Glasgow) with practical experience redesigning commercial websites. Proficient in user research, usability testing, A/B testing, wireframing, prototyping, and creating designs that put the end user first.

Social Media & Engagement

Active across social media platforms with a strong understanding of how content performs, what engages audiences, and how to tailor messaging for different channels. Experienced in creating content that connects with communities.

Organisation & Teamwork

Proven ability to manage workload, prioritise tasks, and work effectively within a team. Recognised early for leadership and reliability — appointed Head Boy at primary school, trusted by staff and peers alike.

Training & Digital Inclusion

Level 2 Fitness Instructor qualification demonstrates ability to coach and train groups of mixed ability. Passionate about bridging the digital gap and helping people of all backgrounds access services confidently.

Tools & Technologies

Figma Axure Sketch Canva WordPress Adobe Tools Microsoft Office HTML/CSS Social Media Platforms CMS Management

Experience

Radenite 2023 — Present Coventry

Customer Service & UX Designer

Delivering front-line customer service for a lithium iron battery manufacturer while leading the complete redesign of the company's website. Conducted extensive user research, competitive benchmarking, usability testing, and A/B testing to create a streamlined e-commerce experience from landing page through to checkout. Focused on building user trust, simplifying navigation, and creating a clean, accessible design that reduced user overwhelm and improved customer retention.

Customer Service Website Redesign User Research Usability Testing A/B Testing E-commerce UX
Freelance Project UX Case Study

Hotel Booking Website Redesign — Homeandaway.com

Researched and redesigned a hotel booking platform where only 51% of visitors reached checkout. Through in-depth user testing, journey mapping, affinity diagrams, and prototyping, delivered a modern, user-friendly design that established clear structural hierarchy and eliminated unnecessary complexity in the booking flow.

Journey Mapping Prototyping User Testing Accessibility

Education & Qualifications

Professional Diploma in UX Design

University of Glasgow

Comprehensive training in user experience design, research methodologies, prototyping, and user-centred design principles. Gained proficiency in industry-standard tools including Figma, Axure, Sketch, and Canva.

Triple Engineering BTEC

Warwick University Manufacturing Group

Pass/Pass grade. Developed strong analytical and problem-solving skills through engineering principles and practical application.

Level 2 Fitness Instructor

OriGym

Qualified to instruct and coach individuals and groups of mixed ability. Demonstrates communication skills, responsibility, and the ability to deliver training in an inclusive environment.

GCSEs

Bishop Ullathorne Catholic School

Mathematics (Grade C — achieved a year early at age 15), English Language (Grade 4), Product Design (Grade C), Science & Chemistry (Grade 4).

Beyond Work

Rugby

First team player for Old Coventrians Rugby Club. Team sport builds the communication, resilience, and team ethic I bring to every workplace.

Fitness

Qualified Level 2 Instructor. Dedicated to personal development and wellbeing — consistently working to improve with each session.

Early Leadership

Head Boy at Stivichall Primary School, Coventry. Recognised by teachers for responsibility, reliability, and the ability to represent the school community.

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